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J Balvin Manager Rebeca Leon on Working With Beyonce, and How to Gain Power in the Industry - Variety

Posted: 10 Jun 2019 05:55 AM PDT

Rebeca Leon, co-founder and CEO of Lionfish Entertainment, oversees the careers of three of the biggest artists in Latin music: J Balvin, Rosalia, and Juanes, with whom she founded the company several years ago. A featured executive on Variety's International Music Impact list, Leon began her career with marketing and A&R gigs at Sony Music and EMI before making the move to AEG, where over the course of a decade she not only turned its L.A. venues into premiere destinations for Latin artists, she expanded the company's — and the country's — touring circuit, expanding into cities that few had considered strongholds for the genre.

There's lots more to come in the months ahead, but she looked back and shared some of the wisdom and knowledge she's accumulated along the way — including a brief period in which she managed singer J.D. Natasha a decade ago — during a chat with Billboard's Leila Cobo at the Midem conference in France last week. Excerpts from that conversation follow.

How an (almost) all-female team has made Rosalia into a star
In the beginning many people didn't understand [Rosalia], they said it was too left of center, you're gonna have to spend too much money, it's never gonna work. So we went to YouTube, and I showed the videos to a woman there named Vivien Lewit [the platform's head of content partnerships]. She immediately got it and helped us to finance the first two videos, which then put everything into motion and then we got the deal [with Columbia Records].

One of the most exciting things about Rosalia is that she's supported by a team of women: myself, her mom, her sister, [day-to-day manager] Cayetana [Smith], Vivien, Jennifer Mallory at Sony Music, Jody Gerson at Universal Music Publishing, Sam Kirby from William Morris. It's really been incredible to see her meteoric rise — it makes me feel so proud that it's a girls' club.

What she learned from J.D. Natasha, the first act she managed
We signed her when she was very young, 15 or 16. I thought she was amazing: She sang and wrote in English and Spanish, she's a guitar player with amazing voice, she had this Alanis Morissette type of vibe. But that was the first time I learned that you can't want it more than they do. They have to want it so much that they can't sleep at night. The artists who make it are the ones who can't see themselves doing anything else and if they weren't making music they would die. That's what I look for: that kind of commitment. Because it's so hard: There's so much rejection on the way up, and even when you get to the top there's the criticism and "what's next?" It's a really difficult journey.

Why generating money for the company is a key way to get ahead, especially for a female executive
When I started in the music business, most of the jobs you saw women in were marketing or PR jobs and jobs that didn't necessarily have to do with money — not to discredit anybody who does those jobs, they're undervalued, but it's because of this dynamic that exists around profit centers. In order for you to make more money and have a seat at the table, you have to make them money. This is a business, and it starts when you're a little kid. My parents are very supportive and always told us we could do anything we wanted, but if my dad was buying a car, he would take my brother and not me, and I never got exposed to business and negotiating. Negotiating is probably the most important tool you can have in anything — you're going to negotiate all your life with your husband and kids and boss and artists and your label and to buy your own car. And I didn't have that skill.

At AEG I became a promoter and started generating money for the company — I built [their Latin music] division and I made them a gazillion dollars over the 11 years I was there, and everything changed. You're writing the checks. You're paying artists, venues, radio stations, TV stations. And I always used to tell my team, remember who writes the check, because that's where you learn about power. And if you are ambitious and you want to make money, you have to make money for other people.

My husband says I'm the worst negotiator on the planet. I never got the skill, so I just have my own way of doing things.

On working with Beyonce (who appears on J Balvin's "Mi Gente" remix) and the Rolling Stones
It was amazing — I mean, she's Beyonce. It's funny, we weren't allowed to talk about it [publicly], so I came up with a code word: her name was "Chimichanga," so when I finally met her I told her that story and was like "Chimmi!" She was amazing and her whole team was super professional, and so are the Rolling Stones, who Juanes is opening for [on some dates this summer]. These people have such a level of professionalism and mark the path for the way we all should be doing business.

For example, if the Stones say they're going to be at soundcheck at 3:30, they're there at 3:25. They're always prepared — it's about being on time and having everybody know exactly what they're supposed to do and doing it to the T, and treating everybody with respect. We share the stage all the time, and I find the biggest artists treat everyone with so much respect, and it's so important to mark that kind of behavior at the top. When somebody shows up two hours late, it's disrespectful to everybody — everybody has things to do, whether they're famous or not.

And with Beyonce, it was her level of attention to detail — in the video and all those people in the collage, every single little detail mattered. [To help with her Spanish verses], we called our friend John Rodriguez, and I said to him, "I need you to get on a plane to New York and I can't tell you why, but I promise you it's going to be amazing. And he called me from her house in the Hamptons and was like "Oh my god."

YouTube's 2018 Global Hits: From Obama's Dancing Step-Grandma To A Beat Beyonce Loves - NPR

Posted: 29 Dec 2018 12:00 AM PST

Each year, YouTube releases a list of the top videos from 40-plus countries, ranked by how many times they're viewed, liked, shared and commented on.

The 2018 list is a lively mix of humor, catchy beats and social commentary — not to mention a cameo from Barack Obama's step-grandmother busting some moves.

Here's a sampling of top international videos from the countries we cover in our blog.

Mexico — Roast yourself

YouTube

YouTube vloggers get a lot of likes — and sometimes a ton of nasty comments. Mexico's YouTube has an ongoing "Roast Yourself" challenge in which the vloggers take the insults they've seen and create a song in response.

The same-sex couple Daniela Calle and María José Garzón, who have their own YouTube channel, had the most popular "Roast Yourself" video — and in fact the most popular YouTube video in Mexico — with an astonishing 95 million views.

Their song calls out viewers for mocking everything from their looks and fashion choices to their sexual orientation. "Quien es el hombre de la relacion? Soy yo, soy yo," they both sing. Who is the man in the relationship? It's me, it's me.

Bahrain/Middle East — A day as a supermarket employee

YouTube

In a video filmed in Bahrain that became popular across the Middle East, Omar Farooq just wants to buy one thing but the supermarket isn't open yet.

So he sneaks in, slips on a uniform and makeshift hairnet and then decides to learn what it's like to work in a supermarket. He weeds out spoiled peppers, fillets fish and bakes bread (sneaking a bite). Then he races against the clock to deliver groceries to music that ranges from Middle Eastern to operatic.

The video, which racked up 4.1 million views, is part of a series called "Omar Tries," in which the young filmmaker puts himself through wacky experiments. He's also the star of his own TedXYouth talk.

Nigeria — A presidential joke

YouTube

Comedian and social commentator Francis "I Go Dye" Agoda isn't afraid to use Nigerian president Muhammadu Buhari as his punchline. In a video that's the third most popular in the YouTube ranking, Agoda critiques the president for turning a deaf ear to the country's problems.

"Everybody knows that no matter [what] you tell him, he will not listen," he jokes. Instead of explaining why he hasn't addressed complaints, Agoda suggests Buhari feign actual hearing loss: "The best is to tell them that 'I get the ear problem.'"

South Africa — Do the "Nayi le Walk"

YouTube

Beyonce is a fan of the song "Nayi le Walk" from renowned South African producer DJ Maphorisa, with its slinky, propulsive beat. She even posted it on her Instagram. But her dance moves can't compare to the impressive footwork in this video featuring local dancers on a lonely road at night.

They step in unison, then show off their own kicks, swivels and dips. "Nayi le Walk" (which means "there's that walk") is currently a top hit in South Africa. This dance video ranked No. 1 in the country's 2018 list, beating out the likes of Trevor Noah and Kylie Jenner.

India — True-life crimes against women

YouTube

Among the movie teasers and creative choreographies that topped India's list of most popular YouTube videos this year is an episode of the long-running reality series Crime Patrol. The TV show, presented in Hindi (without English subtitles) dives into actual cases through reenactments. This harrowing episode, which garnered more than 30 million views, recounts several rape cases of young girls in Mumbai in 2016.

Indonesia — Gold ticket for a 13-year-old singer

YouTube

In her audition for "Indonesian Idol Junior," then 13-year-old Nashwa Zahira smiles shyly before wowing the judges with a sweet rendition of Marshmallow and Anne-Marie's 2018 pop hit "Friends." The hijab-clad teen won a "gold ticket" to go to the next stage in the TV contest — and more than 32 million views on YouTube.

Kenya — Obama (and his step-grandmother) have moves

YouTube

It wouldn't be a complete list of YouTube hits without a clip of a politician dancing. In one of the top videos in Kenya, with 2.3 million views, former U.S. President Barack Obama sheepishly but suavely dances during a 2018 summer visit to his father's homeland, Kenya. He's soon upstaged by his 90-plus step- grandmother, who rises from her wheelchair and waggles her hips.

Philippines — A ghost's got talent, too

YouTube

Pilipinas Got Talent isn't just for humans. On the talent show, a ghostly contestant tries to impress the judges with a popular party trick. Clad in an ethereal white gown, her pale face hidden by a veil of black hair, she cleanly pulls a towel from underneath a pot. But when she tries the trick with a fan, the fan goes flying.

A spirited performer, she tackles the tablecloth trick with bigger and bigger items: an old TV, a laundry machine, even one of the hosts. Succeed or fail, she sends the audience into gales of laughter and prompts one judge to exclaim, "Amazing talent. How did she do it?"

Linda Poon covers science and technology for The Atlantic's CityLab blog. Find her on Twitter @linpoonsays.

Week-in-Review: E3’s forever franchises and Elon Musk’s submersible Tesla - TechCrunch

Posted: 16 Jun 2019 03:00 AM PDT

Hey, weekend readers. This is Week-in-Review where I get hopped up on caffeine and give a heavy amount of analysis on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure.

Last week, I railed on Google's new Stadia game streaming platform. The injection of competition into the tired PlayStation/Xbox gaming rivalry is certainly welcome, but Google is making such a concerted play into a tight niche that it's hard to imagine them following through. I got some great emails and DMs with a lot of good back-and-forth, most notably pointing out that I didn't give Google credit for some of the details they did give on multi-player, I also got some less helpful responses, but hey, I guess I'm the one that asked for the feedback.

On that note, check out my comparison of Stadia with Microsoft's new xCloud service that they revealed this week.


Alright, onto new things. Actually, let's dig into my week at the E3 gaming expo. I swear this isn't only a gaming newsletter, but let's talk forever franchises…

I spent the past few days on the show floor of the conference checking out what the latest and greatest gaming trends were, what I saw looked pretty familiar though.

Entrenched franchises are a special kind of force in the gaming industry.

Walking around it was wild how so many of these studios are coasting off of 20 or 30-year-old characters and storylines. Sega had a massive booth this year showing off some reskinned Sonic the Hedgehog shit. Watching the Square Enix keynote was a special kind of hell, I admittedly do not have a very religious connection to the studio, but their announcements were all related to reboots, rehashes or remasters. Nintendo, which I dearly love, dug into the success of Breath of the Wild by promising a direct sequel for the title, something that's a bit unusual for the Zelda series, Jesus, even Animal Crossing is nearly a 20-year franchise at this point! Every large booth dragged gamers' attention to something derivative.

This obviously isn't some sort of breaking news, but as the years stretch on from the gaming industry's conception, it's fascinating to see how the founding franchises are keeping their shine.

What's fascinating is how this impacts the boom and bust life cycles of game studios and massive publishers. While larger movie studios need to constantly be vetting new tentpole franchises, once game studios find a hit they join this club of mainstays where the marks of success become more dependent on creative execution rather than creativity itself. This can make life pretty profitable for studios like Rovio that strike gold and can spend a decade milking their former glory and fading out, but it's still fascinating.

It also makes the introduction of new IP such a nerve-racking, high stakes process. You look at someone like Hideo Kojima and the buzz Sony has been trying to build around Death Stranding and you just realize how insanely complex it is to craft a hit with nothing but marketing and talking head hype. Word of mouth and network effects build these franchises over time, but there's so much invested beforehand and for new IP, it's hard to guarantee a winner.

Why does Toy Story fade after a few films but a singular piece of gaming IP can suck hundreds of hours out of a gamer's life over several releases? I'd imagine being able to hold a role in the progression of a character fosters a closer bond with the user, gameplay can be dozens of hours long but more often than not the storyline is pretty straight-forward leading you to fill in the blanks, which can be powerful. Games are fundamentally more than just stories.

But then, as I walked around and watched gameplay and cinematic trailers, I was left with the takeaway that so much of the dialogue in some of these games is garbage. When are the writers behind the "golden age of TV" going to trickle down into crafting some of these single-player campaigns? But then are more rich and rewarding storylines going to cause these franchises to have shorter shelf lives because we'll get to know the characters too well? I don't really know, if you work in the games industry I'd love to pick your brain.

Send me feedback
on Twitter @lucasmtny or email
lucas@techcrunch.com

On to the rest of the week's news.

(Photo by Steve Jennings/Getty Images for TechCrunch)

Trends of the week

Here are a few big news items from big companies, with green links to all the sweet, sweet added context.

  • Salesforce buys Tableau
    Marc Benioff is known to signal Salesforce's future via its M&A, so the company's largest acquisition to date is probably worth taking a closer look at. Read why Salesforce is spending $15.7 billion on Seattle-based Tableau.
  • Samsung gets ready to re-release its Foldy phone
    The Galaxy Fold has had a pretty raucous life in the press and it hasn't even successfully been released yet. Read more about its coming launch.
  • Musk's Tesla submarine
    It wouldn't be a Tesla shareholder meeting if some bizarre headlines didn't surface. Apparently Musk claims that the company has vehicle designs for a submersible Tesla based on the aquatic car from the James Bond movie. Musk said it's technically possible to make a functioning version, but added, "I think the market for this would be small — small, but enthusiastic." Read more here.

Facebook CEO Mark Zuckerberg leaving The Merrion Hotel in Dublin

GAFA Gaffes

How did the top tech companies screw up this week? This clearly needs its own section, in order of awfulness:

  1. YouTube CEO serves up an "apology":
    [YouTube CEO Susan Wojcicki addresses hate speech controversy]
  2. Deepf**ked:
    [Facebook will not remove deepfakes of Mark Zuckerberg and others from Instagram]

Extra Crunch

Our premium subscription service had another week of interesting deep dives. TechCrunch's Sarah Buhr chatted with some venture capitalists that are investing in female fertility startups and tried to get to the bottom of what signals they search for.

"…Longer term, women's health has a special interest: a new understanding of women's reproductive health will generate novel insights into other domains, including longevity…"

Here are some of our other top reads this week for premium subscribers. This week TechCrunch writers talked a bit the future of car ownership, and whether people raising venture capital should even bother dealing with associates at the firms…

Want to read some of this stuff, but haven't signed up? We've got a deal going where you can sign up for $2 and get two months of Extra Crunch.

Little Girl Dancing to Beyoncé With a Corn Dog Is Just Pure Unbridled Joy - TIME

Posted: 20 Feb 2019 12:00 AM PST

If you've heard of Beyoncé, then you've heard her hit song "Crazy In Love" from 2003 featuring husband Jay-Z. And you'll probably appreciate this now-viral two-year-old child's pure, unbridled joy in dancing to the song, shared on YouTube by her mom earlier in the past week.

"Our almost two-year-old little girl loves to dance, and after being inspired by another little girl dancing, we caught the most epic hair blowing, corn dog eating, Beyoncé dancing video!" YouTube user Brooke Money captioned the video, giving us a little bit of context. But really, no context is necessary: this young dancing queen has all the choreography she needs to win over the internet's heart. Not only did she become a star on YouTube, but a Twitter user who says he's her uncle also posted the video to that platform, where it's become viral as well.

And while her attempt at Beyoncé's sharp choreography is laudable she still has a little way to go to hit Bey's marks as seen in the original video. No, in this case it's the randomly half-eaten corn dog in hand and the addition of a fan to blow her hair just so á la Queen Bey that really elevates the footage from a simple capture to a work of viral cinema.

Of course, it helps that "Crazy In Love" is a seminal hit: it was number one on Billboard's Hot 100 chart for a full eight weeks after it came out. Beyoncé last put out music in 2018 with her joint album with Jay-Z as The Carters, called Everything Is Love.

Write to Raisa Bruner at raisa.bruner@time.com.

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